Formula 1

• Home of the Bahrain Grand Prix
• Most modern, user-friendly and exciting venue in the world
• Six different tracks
• Seating capacity for 45,000 spectators
• Cost of facility: $150 million
• By linking with such a powerful and sought-after brand in the form of Formula One, Bahrain is reaping the benefits of being at the forefront of an elite club of 18 nations that host the premier motorsport events in the world.
• In 2005, for example, the Gulf Air Bahrain Grand Prix generated print media coverage to the value of $43 million, of which $12.4 million was within Bahrain itself. For 2006 coverage across the Middle East and North Africa leapt by 780%, with a total media value and global airtime total exceeding that of the entire 2006 Winter Olympics in Torino, Italy.